Liberal Journalists and community workers ascertain modern campaigning and advocacy techniques

The seminar was conceived to make these participants with powerful pens and effective communications skills more target oriented in terms of Campaigning and Advocacy and invent novel techniques to influence the masses and people in the corridors of power for concrete law making and its implementation. The advocates for certain idea can never be oblivious of the mind-set and needs of their target audience-an essential fact for developing core messages. The seminar covered all types of campaigning techniques that are useful in different social and political settings through using various media i.e. electronic, internet, newspapers and mobile phones through Short Messaging Service.

Munazza Batool

The participants, after being introduced to new campaigning artistry, developed some lively and interesting Advocacy Campaigns on contemporary issues during the group work. This interactive seminar ended on even more interactive note when a live interview of the Moderator of the seminar, Mr. Aniq Zafar, Co-moderator and Program Coordinator, Ms. Munazza Batool and reflections of the participants were aired on a radio channel, Power 99.